CEO MESSAGE

Sangcheol Lee

Chief Executive Officer

A trusted Eurasian business partner for government, national healthcare, and major enterprises

20+

Years in Eurasia

NAVER

Certified Russia expert

KOTRA

K-Beauty Forum speaker

Message from the CEO

A distinctive Eurasian business partner trusted by the Russian government, national healthcare, and major corporations

As a NAVER-certified Russia expert, 20 years of field experience have built a network spanning government ministries, state-owned enterprises, healthcare, and capital-intensive industries including energy and nuclear power.

The biggest barrier in Korea-Russia-CIS business is cultural and emotional difference. Beyond translation, I have served as a strategic mediator resolving cultural risk at high-level meetings between major corporations and public institutions. Based on verified credibility and distinctive market insight, I will provide the most reliable global business solutions for companies entering Eurasia.

Credentials & Expertise

A trusted Eurasian business partner for government, national healthcare, and major enterprises

CROSS-CULTURAL

Global business mediation and risk management

Cross-cultural management resolves conflict and leads negotiations through strategic coordination.

Strategic coordination of high-level Korea-Russia business meetings
Mediation in energy and nuclear meetings between Russian majors and Korean energy SOEs
Participation in numerous business meetings and negotiations between Russian and Korean global firms
Proactive resolution of risks from differing business customs, sentiment, and communication styles

CREDIBILITY

Credibility verified by government and public institutions

As a NAVER-certified Russia expert, Eurasian market insight is shared across public and private channels.

NAVER official registered Russia expert
Official speaker at KOTRA K-Beauty Forum (2025)
Participation in Russian municipal government meetings and public-private networks
Multiple letters of appreciation from Gazprombank, Far Eastern State Technical Fisheries University, and Nizhny Novgorod cultural institutions

MEDICAL NETWORK

Eurasian national healthcare and regional business network

Partnerships with national hospitals and physicians support medical aesthetic and device market entry.

Network of national hospitals and physicians across Russia and Central Asia
Strong partnerships with CIS hospital directors and specialists
10+ years overseeing distribution of K-beauty, medical lasers, and consumer goods in Russia and Central Asia
Business coach bridging Korea-CIS trade and commerce

CULTURE & EDUCATION

Global education and cultural diplomacy

20 years of local residence support global communication connecting language, culture, and the arts.

Professor, Korean Department, Minin State Pedagogical University, Russia
Director, Hangul Korean Culture Center, Nizhny Novgorod
Director of 10+ large-scale global cultural and arts projects
Planning of major choral and traditional culture performances at institutions including the Rimsky-Korsakov Conservatory
Specialist interpreter for Korea-Russia conferences and business negotiations

Key Projects & Results

Mediation in Korea-Russia major industry negotiations

Coordinates high-level meetings between Korean SOEs, major firms, and Russian companies in energy, nuclear, and other capital-intensive sectors.

Outcome

Resolved cultural barriers and built stable partnerships based on mutual trust.

Russia-CIS government and national healthcare cooperation

Direct channels with Russian municipal governments and national hospital physicians support medical and beauty business trust.

Outcome

Secured reliability and stability for medical and beauty business operations.

Eurasian business expansion after KOTRA Forum

Following the 2025 K-Beauty Forum, connects leading Korean brands with Russia and CIS buyers through a systematic trade network.

Outcome

Systematized trade connections to maximize export performance.

K-medical aesthetic and consumer goods global sales

Oversees medical laser exports to Central Asian clinics, trade show participation, and multinational buyer negotiations.

Outcome

Closed export contracts through multinational negotiations with global buyers including Israel.

Global influencer commerce and social impact (EIG)

Live commerce training for multinational immigrant talent and generative AI-based global marketing systems.

Outcome

Built the foundation for EIG by training digital specialists and creating direct employment for vulnerable groups.

NEXT STEP

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Start a business inquiry, partnership proposal, or talent and education conversation from one place.

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