STUDIO
Product-first live environment
Lighting, camera, display, and demo flow are arranged for beauty, medical, and healthcare products.
EIG LIVE
Meet Eurasian consumers in real time from the Songdo hub
Live commerce, product demonstration, and local-language hosting in one operation.
EIG Live introduces K-brand products to Eurasian consumers through a Songdo-based studio, local-language hosts, and commerce content operations.
HOST
Local-language hosts and creators
Russian-speaking talent explains products, answers questions, and translates usage contexts.
COMMERCE
Sales response data
Questions, reactions, and purchase interest inform the next content and distribution strategy.
PROCESS
01
Broadcast concept
02
Host matching
03
Live operation
04
Response report
OUTCOMES
Real-time market reaction
Consumer questions and interest points are captured quickly.
Local-language trust
Russian-language hosting improves clarity and familiarity.
Reusable content
Live clips can become short-form videos, product pages, and buyer materials.
NEXT STEP
Test product response through live commerce
We propose a Eurasian-target live plan based on samples and core messages.