01
FOUNDATION
Reading markets and brands
Participants learn product strengths, Eurasian consumer language, and platform-specific sales logic.
DIGITAL MARKETER PROGRAM
Turning language and cultural insight into export marketing skills
A practical training path for Eurasian immigrants entering K-beauty and medical markets.
EIG's program is not classroom training alone. It moves from localization and content production to live commerce operation and buyer communication.
02
CONTENT
Local-language content and short-form production
Training goes beyond translation into messaging, shooting plans, and SNS operation shaped by culture.
03
COMMERCE
Live commerce and customer response
Participants practice sales scripts, real-time Q&A, and conversion data in the Songdo studio context.
04
FIELD
Connection to company projects
Strong graduates build portfolios through EIG campaigns, partner brand content, and buyer communication.
PROGRAM VALUE
B2B
Localization operators for brands
Companies gain content and commerce operators ready to collaborate by language market.
TALENT
A professional transition path
Participants rebuild language assets and previous careers into marketing portfolios.
MARKET
Trust-based communication
K-brand value is delivered in expressions consumers and buyers understand.
WHO IT SERVES
Who can apply
Immigrants and students with Russian, Central Asian languages, English, or other multilingual skills
Partner brands
K-beauty, medical, and healthcare brands preparing for Eurasian market entry
After completion
Content operator, live commerce partner, localization marketer, buyer communicator
NEXT STEP
Start the next conversation between capability and market.
Talk to us about company projects, career applications, education partnerships, or creator matching.